New York Red Bulls
Supporting our partners is a key part of building great relationships. Located just across the Hudson, the New York Red Bulls soccer team + arena is one of Red Bull’s biggest partners in the New York Region. In my current role I act as the lead Red Bull contact for the NYRB Field Marketing team regarding all fan experiences. From surprise athlete appearances to community support events, our job is to keep fans excited all year round and cheer on the New York Red Bulls both at the arena and in the community.
Worked with the NYRB Field Marketing team to book Alex Sensation for a surprise fan performance. Managed stage build and audio production.
Worked with the Red Bull Airforce team to produce a film shoot with skydivers Jeff Provenzano, Miles Daisher, and Sean MacCormac to build hype around the Welcome Home campaign, inviting fans back to the arena post-covid lockdown.
Worked with the Red Bull Athlete Marketing Manager to bring in world-champion flatland BMX rider Terry Adams to perform for a season kick-off event.
Regularly supports award winning fan experience The BULLevard with the NYRB Freestyle team, programming the Red Bull Event Vehicle and managing talent/audio production.
Regularly partners with the NYRB Field Marketing team to host community pop-up events at key locations, including the World Trade Center and key retail/on-premise accounts.
Assisted in a VIP Tailgate Giveaway contest where fans entered to win $2,000 worth of prizes. Supported video production and asset logistics.
Assists in athlete appearances at key account locations, transporting athletes to and from venues.
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