Brooklyn Nets

Who doesn’t love a good basketball game? Who doesn’t love unique fan experiences more?

To kickoff our partnership with the Brooklyn Nets, we partnered with their marketing team to host several experiential activations at the Barclays Center, both inside and outside of the arena. These capitalized on our sponsorship contract while also playing into Red Bull’s core demographic of sports fans.

• Contracted a vendor and built a custom basketball hoop to attach to our mobile DJ booth, offering fans a chance to win various prizes and giveaways.

• Booked DJ talent and coordinated with the Nets’ Team Hype to perform for fans.

• Worked with the Red Bull Athlete Marketing Manager to bring in world-champion flatland BMX rider Matthias Dandois to perform for a season kick-off event.

• Worked with a production partner to bring the consumer activation ‘Red Bull Rally Suite’ to life, offering fans the chance to win a unique game experience in a custom locker-room-themed VIP suite. Booked talent and supported site build.

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